“People always said that stuff I did on the side was just bullshit. The two-minute clip “Virales Marketing im Todesstern Stuttgart” (Viral Marketing in Stuttgart Death Star) went on to rack up millions of hits online, turning Kuhn’s life upside down, he told Reuters in the southern German city. What started out in 1977 as Darth Vader and the commanders of the Death Star discussing the threat from Luke Skywalker’s rebel alliance had 30 years later become a boardroom dispute over an unnamed Stuttgart firm’s new advertising strategy.
Since Kuhn spent “two hours, at most” one morning redubbing a tiny part of the popular science fiction film and uploaded it onto video sharing website Youtube, marketing executives have flocked to hire him - even though he was making fun of them. German comic and advertising consultant Dominik Kuhn discusses the success of his internet video hit "Viral marketing in Stuttgart Death Star" October 12, 2010.
0 kommentar(er)
